Other Pet Care in Italy to 2013

IntroductionThis databook provides key data and information on the other pet care market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.ScopeContains information on three categories: bird, fish and rodentMarket,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution share information for 2007 and 2008Review of the top two companies within the other pet care market, including company overview, key facts and business descriptionHighlightsThe market for other pet care in Italy increased at a compound annual growth rate of 3% between 2003 and 2008.The bird category led the other pet care market in Italy, accounting for a share of 52.7%.Leading players in Italian other pet care market include Spectrum Brands Inc., Vitakraft-Werke and Prestige.Reasons to PurchaseDevelop business strategies by understanding the quantitative trends within the other pet care market in ItalyDesign effective marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan lucrative M&A, partnerships and agreements
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